The marketing and communication agencies specialized in the luxury and premium sector aim to expand their catalogue of services, capacity of influence and territorial scope.
The partnership agreement has led to two new divisions, specializing in sales and luxury concierge services
Barcelona/Dubai (18/5/2020) Aurora and VIP Today – online marketing agencies, communication and luxury concierge -, have reached a partnership agreement that aims to increase the scope of their service catalogues, expand their level of influence and operational scope in different business areas and key territories, and enhance their capacity to impact on high-value audiences and stakeholders.
The alliance between Aurora, based in Dubai and VIP Today, based in Barcelona, enables them to collectively offer services in the areas of digital marketing, corporate communication/public relations, sales and luxury concierge.
This partnership agreement derives a great capacity of joint impact on stakeholders of multiple profiles; from media – specialized in the luxury field but also in other industries, from generalists – to top management, including opinion leaders, political positions, and HNWI.
Broadening territorial coverage
To increase their competitiveness and capacity to influence in global terms, but as a priority in the luxury and premium environment, – the area of specialization of both companies-. The agreement will allow them to operate with greater agility and efficiency in key regions in the current economic scenario, such as Europe, Latin America, the United States and the countries belonging to the Gulf Cooperation Council (GCC) such as Kuwait, Bahrain, Saudi Arabia, Oman, Qatar, and the United Arab Emirates.
In this regard, it should be emphasized that the capacity of both organizations to provide service is not limited to these territories.
Specialized sales services
The alliance between Aurora and VIP Today also implies the introduction of a new category of services, focused on obtaining commercial results in the different markets in which both agencies operate, but especially in the Arab Emirates and Spain.
From this division, a series of specific services are derived, ranging from market prospecting, representation or the development and implementation of commercial actions to the organization of private sales-oriented events focused on people with high acquisitive power.
Luxury Concierge based in Barcelona and Dubai
Another sector of activity in which Aurora and VIP Today will begin to operate together will be that of a luxury concierge. Aimed at providing service to high net worth travelers based on the concepts of Security and Well-being, which, we foresee, will take on special relevance in the tourism scenario that will prevail over the next few years.
In this regard, the cities of Barcelona and Dubai – along with their respective territorial environments of influence – will be established as centers of activity for the luxury concierge division. They will contemplate categories of services such as Accommodation and Transport – land, air, and sea -, Sports Experiences – especially in top-level Football clubs such as FC Barcelona or Real Madrid -, Gastronomy, Health/Wellness, Aesthetics, Real Estate, Shopping, and other customized experiences.
Aurora Agency – VIP Today comprehensive service catalogue
From the partnership agreement between Aurora agency and VIP Today, a catalog of services is derived in the areas of Digital Marketing -Digital Strategy, Web Development, SEO, Social Media, Advertising, and Branding-, Corporate Communications -Press Office, Public Relations, Influencer Marketing, Celebrity Management, Content Marketing, Events -B2B and B2C-, Sales, Training and Luxury Concierge.
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